APP MARKETING BASICS: IDEAS FOR APP PROMOTION

App statistics

What is app marketing?

Most popular Apple App Store categories in August 2020, by share of available apps (Statista)

1. App store optimization

  • Keyword metadata
  • Subtitle
  • User reviews and ratings (people often search in the “most popular” or “top-rated” category)
  • Clear and informative screenshots
  • Number of downloads
  • User retention rate

2. User feedback

3. Website or landing page

4. Guest posts and forums

5. Social media presence

6. Referrals

Conclusion

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